Artist and conceptual designer exploring spatial storytelling through installations that transform environments into immersive, symbolic experiences. My practice blends narrative, symbolism, and minimalist composition to shape spaces that provoke reflection and emotional connection.
I offer art direction and conceptual design services for both indoor and outdoor environments — including art installations, gallery and museum spaces, public interventions, advertising sets, and immersive brand showcases. Each project becomes a dialogue between the space, the object, and the viewer — guided by meaning and intention.
Conceptual minimalist installation for Window displays, Exhibition & Set for product storytelling
This installation designed to evoke storytelling through symbolic objects. It positions the fishing bag as a central object while embedding it in a narrative scene that speaks to exploration, simplicity, and contemplation. At the center stands a plastic mannequin, gently holding a plastic fish between its hands — a gesture that captures a quiet moment of interaction with nature. On its head, a brown hat adds a touch of character and narrative identity. Beside the figure, a wooden crate supports a loosely arranged fishnet, with a fishing bag placed on top, suggesting themes of journey, utility, and lifestyle.
The personal space- Conceptual Fashion Dislay
This is a conceptual design for installation that explores the intersection of fashion, identity, and interior design. The scene is designed as an intimate space—part living area, part personal dressing room—where clothing becomes an extension of the individual. The use of contrasting colors (a vibrant pink backdrop and a soft yellow floor) creates an inviting atmosphere. The dresser, lamp and hanging clothes evoke a personal, curated environment where fashion becomes part of the space. The sofa as the central element, where a model or mannequin can sit, seamlessly blending into the environment. This setup is ideal for window displays, showroom installations, and fashion campaigns, offering an immersive way to showcase collections.
Black and White -Conceptual Installation
This installation explores the interplay of geometry, contrast, and minimalism to create a striking visual display. The wall features 3D geometric forms (square, circle, half-circle, and rectangle) arranged in relief, divided into two halves—one black, one white—symbolizing balance and duality. At the forefront, a hexagonal pedestal, also split into black and white, serves as the central display element. While originally designed to support a product, the hexagon itself remains the focal point, embodying the concept of structured elegance and versatility. This installation is ideal for showrooms, brand events, and high-end retail displays, offering a refined, artistic environment to highlight a product while maintaining a strong conceptual foundation.
Traces of the past - A Conceptual Installation
This installation explores the tension between past and present, elevation and confrontation. The black footprints on the wall symbolize the traces of past experiences, marking our journey. One man sits elevated on stacked wooden planks, while the other sits on a chair below, facing him. This composition questions hierarchy and power dynamics. This installation can be featured in galleries, as well as physical installation for a campaign, an editorial shoot backdrop or an experiential event.
Stairs of Success– A Conceptual Illustration for Set Design & Brand Storytelling
This illustration presents a minimalist and symbolic set design, ideal for fashion and lifestyle brands that emphasize progress, quality, and empowerment. The composition features: White and blue stairs leading to the top, illuminated by a lamp (a metaphor for success, ambition, and reaching new heights) with a painting of a woman with a bag on the wall ( Reinforcing the bag’s role as a symbol of empowerment and personal expression). A yellow background representing hope, optimism, and boldness. A real bag can be placed at the top of the stairs, illuminated as the focal point of the store. Beyond being a visual for marketing campaigns, this design can also be adapted as a storefront installation, event, or retail set design to enhance the brand’s physical storytelling.
Perseverance – A Conceptual Sports Illustration for Branding & Retail Spaces
This illustration explores the theme of perseverance, ambition, and personal motivation in the context of sports. Using a minimalist approach, the composition juxtaposes emotional connections (a couple’s painting) with the journey of an individual striving forward (a man in sportswear climbing white stairs).
Beyond being a visual for marketing campaigns, this design can also be adapted as a storefront installation, in-store mural, or retail set design to enhance the brand’s physical storytelling.
hippopotamus sculpture
This metal sculpture depicts a hippopotamus standing upright, holding a bunch of seemingly weightless metallic balloons.
Outdoor Installation – "Three Portals"
conceptual design installation exploring symmetry, balance, and depth through minimalist geometry. The design features three large, elegant metal arches positioned one behind the other, creating a layered perspective that invites the viewer to engage with space in a dynamic way.In front of the arches, three metallic balls are aligned in a straight line, evenly spaced, reinforcing the structured yet harmonious composition.This piece plays with depth and spatial perception, guiding the eye through the repetition of shapes. The open arches suggest a sense of passage, transition, or progression, while the three balls symbolize grounding elements, inviting contemplation.
Contemplation Conceptual Design Outdoor Installation
Explores space, solitude, and illumination in an open environment. A large arch serves as a symbolic gateway, framing a solitary chair at its center. Suspended above, a lamp casts light from the top of the arch, creating a striking contrast between structure and openness. Designed for outdoor spaces, this installation interacts with natural elements—light, shadows, and weather—adding layers of meaning. The piece invites viewers to pause, contemplate, and experience the transition between presence and absence in an ever-changing landscape.
Climb the inaccessible a Conceptual installation that symbolizes the perseverance and effort required to turn dreams into reality. It visually explores the tension between ambition and limitation, illustrating the struggle of overcoming obstacles through knowledge, experience, and determination. This installation can be featured in galleries as an exploration of ambition, struggle, and resilience, as well as public installations inspiring viewers to reflect on their personal goals and obstacles.
Waiting Room conceptual installation that explores the psychological tension between waiting and the stagnation of time. Through empty chairs and a broken clock, the piece evokes feelings of isolation, uncertainty, and suspense. It transforms the simple act of waiting into an immersive reflection on the nature of time, anticipation, and the human tendency to seek meaning in stillness. This installation can be featured in galleries as a meditation on the tension between stillness and anticipation, as well as public installations creating a space for people to experience the discomfort of waiting in a controlled, conceptual environment.
A conceptual art installation exploring the theme of loneliness
This installation concept explores the depth of loneliness by immersing the viewer in a symbolic, isolated environment. The space is designed to evoke introspection, using minimalism, lighting, and spatial emptiness to convey emotional weight. This installation could be featured in galleries focusing on emotional storytelling in art, as well as public spaces to raise awareness about social isolation. It could be adapted into an interactive experience for mental health awareness campaigns, inviting participants to sit in solitude and reflect on the emotions of being unseen.
Conceptual Art Installation Introspection-
This concept can be an immersive art installation that symbolizes the necessary isolation for deep self-reflection and the hope that emerges from it. The piece invites the viewer into a contemplative space where solitude is not emptiness, but a guiding force toward self-discovery. This installation can be featured in galleries as a meditative space for visitors to experience solitude as an artistic and emotional journey, as well as public installations offering a moment of reflection in urban environments where solitude is often overlooked.
The weight of renew Conceptual Mini Installation
Translate the inner struggle between attachment to habits and the will to change. The carpet (the past) offers support, but the cylinder (the new self) seeks to impose itself, symbolizing a process of personal transformation and self-improvement. This installation could be presented in Contemporary art galleries, as an abstract yet universally resonant exploration of transformation, as well as Interactive public spaces, inviting viewers to engage with the symbolism and reflect on their own personal evolution.
The inaccessibility of our dreams Conceptual Mini Installation
The inaccessibility of certain dreams or obstacles in life, by staging a striking contrast between the smallness of man and the greatness of the door, thus creating a reflection on the challenges we encounter in existence. This installation can be featured in galleries as a symbolic meditation on ambition, struggle, and human perseverance, as well as public installations where viewers can reflect on their own aspirations and barriers in a physical, immersive setting.